On what would have been Amanda Todd's 16th birthday, the City of Port Coquitlam and other local groups have teamed up to tackle bullying with a fresh approach in B.C.
The city has proposed a bylaw making it, in essence, illegal to bully someone.
It would levy a fine, which would be removed if the offender participates in an anti-bullying program.
Also being proposed is a text messaging system that would let kids report a bully instantly using their smartphones.
It’s all under a campaign called ‘I am someone.’
Todd committed suicide last month after making a YouTube video pleading for help after being bullied, saying “I need help. I need someone.”