With less than three months to go until election day, both of British Columbia's major political parties have altered their logos.
It's a case of more Adrian Dix and less Christy Clark.
The BC Liberals have removed any reference to the premier from the party logo -- which now reads: "Today's BC Liberals."
The logo previously featured Christy Clark's name in large, red and blue lettering, leading some to dub it "The BC Christy Party."
BC New Democrats have done the opposite -- recently adding leader Adrian Dix's name to the party stamp.
Simon Fraser University Marketing professor Lindsay Meredith says it's clear the premier's image has worn thin.
"And conversely, the NDP have now found with a lot of help from spin doctors making [Adrian Dix] much more presentable, finding out that this guy might be getting a little bit of traction with the voters, and so the NDP are basically hitching their wagon to that star."
Meredith adds sudden brand changes can also lead to confusion and -- sometimes -- consumer disloyalty.
