It has been a bad 24 hours for pollsters and Ipsos Reid is trying to figure why its pre-election day results were completely wrong.
Spokesperson Kyle Braid says the best they can do is examine the data, take a hard look at methods, and begin to rebuild trust.
Braid says they did two polls in 24 hours, on election day and the day prior, with polar opposite results.
"The first thing we need to do is take responsibility for the numbers we issued, those are our numbers and we need to do our best to explain, number one, what actually happened on election day and we have the opportunity to do that with our exit poll but we also need to respond and say why our final poll didn't match that and try and provide an explanation."
Braid says they also need to assess if poll respondents are taking questions seriously, and giving reliable answers.
Angus Reid is also reviewing the numbers from last night.
Spokesperson Mario Canseco says they may have over emphasized the impact of voters aged 18 to 34, who simply didn't show up.
"We all have specific models that we are trying to use particularily when it comes to voter turn out and who is absolutely certain to vote and who is willing to change their mind and all of those numbers just didn't work for us last night."
Canseco says the other problem is finding poll respondents on whose answers you can rely.
"I think it is about talking to the right kind of respondents who will actually show up and vote and you know this is an industry wide problem."
He says they are reviewing all their data to get a better handle on what went wrong.
