The Vancouver Police are trying to reduce sexual assault in the city by telling men aged 18 to 25, "Don't be that guy."
The "Don't be that guy" campaign features a series of posters in men's washrooms in Vancouver's Entertainment District.
But Sergeant Richard Rabinovich of the VPD's sex crimes and child abuse unit says there's more.
"My sexual assault investigators are gonna be working with bar staff in training them how to identify potential vulnerable people within their establishments, be able to watch for people who may prey upon people who may be vulnerable due to intoxication by alcohol or drug."
Rabinovich said women who believe they have been victims of sexual assault should seek support and come to the police as soon as possible.
